Briefing: Tencent reassigns Yoo Video team, fights for traction in short video
Mar 29, 2019
腾讯短视频再调整：yoo视频被裁撤，业务团队整合进腾讯视频 – All Weather TMT
What happened: Tencent has reportedly disassembled the team behind its short video app Yoo Video and reassigned them to WeSee and Tencent Video, media outlet All Weather TMT reported citing people with knowledge of the matter. Yoo Video halted collaborations with content providers in January. Its standalone app will continue to operate, but it will also be incorporated into Tencent Video as a channel. Tencent officially launched Yoo Video in November 2018. As of writing, the app has been downloaded around 908,000 times, according to app database website Qimai.com.
Why it’s important: Yoo Video is the latest of Tencent’s failed attempts to make a stand in the short video market. Tencent has launched an array of short video apps in the past five years. With the exception of WeSee, which received most of Tencent’s recent promotional efforts and achieved some success, most of them flopped. With users already invested in apps such as Douyin and Kuaishou, Tencent is struggling to gain share in the short video market.