Tencent’s ‘Call of Duty Mobile’ installed 100 million times in its first week
Oct 9, 2019
“Call of Duty Mobile,” developed by Tencent’s Timi Studios in partnership with Activision, recorded more than 100 million downloads globally after its release on October 1, data from analytics firm Sensor Tower showed.
Why it matters: With regulators enforcing stricter rules on games in China, Tencent is looking at alternatives to maintain its lead in the mobile first-person shooter genre such as partnering with other publishers and expanding overseas.
Details: First-week download figures for Call of Duty Mobile far exceeded those of other heavyweights. “PUBG Mobile” was downloaded 28 million times and “Fortnite” generated 22.5 million installs in the first week.
- The majority of Call of Duty Mobile’s downloads were on iOS, which comprised 56.9 million installs, while Android accounted for 45.3 million.
- Players in the US downloaded the game 17.3 million times, followed by those in India, who installed the game 13.7 million times.
- Call of Duty Mobile brought in $17.7 million in revenue during its first week, of which $9.1 million was earned via Apple’s App Store.
- Purchases from US players accounted for 43.1% of total spending for the period.