Bytedance’s total MAU reaches 1.5 billion
Jul 10, 2019
Bytedance said on Tuesday that its apps now have 1.5 billion monthly active users (MAU) globally as of end-June, media outlet Caixin Global reported.
Why it’s important: These latest figures are a 50% increase compared with the January user base figure, which Bytedance made public last month. Rapid growth means that Bytedance is closer to realizing its 2019 revenue goal of RMB 100 billion.
- Bytedance’s revenue for the first half of 2019 was around RMB 48 billion, with RMB 20 billion from short video app Douyin, according to self-media account Kaiqi.
Details: The company’s total daily active users (DAU) across its apps also posted solid growth, rising 16.7% in the past six months to 700 million.
- The lion’s share of users come from Douyin, the Chinese version of TikTok, which increased 28% from January to end-June to reach 320 million, accounting for close to half of the company’s total DAU.
- The difference between Bytedance’s total DAU and MAU indicate that the company still lags rival apps such as Tencent’s WeChat in use frequency.