Briefing: Suning, Japanese retail giant Rakuten ink deal on cross-border sales

By Emma Lee
1 min read

苏宁国际与日本电商乐天达成战略合作 – Sina Tech

What happened: Suning Global, the cross-border e-commerce unit of Chinese retailer Suning.com, has partered with Japanese e-commerce giant Rakuten to sell Japanese goods on its self-operated platform. Under the deal, Rakuten will set up a flagship store on Suning Global to peddle Japanese products to consumers. The two parties are also planning to expand their cooperation to offline businesses such as supermarkets and convenience stores.

Why it’s important: Japanese products are popular with Chinese consumers, particularly categories like cosmetics and household goods. According to data from the Japanese government, Japan to China e-commerce will grow around 20% annually until 2021. Suning.com, a Chinese omnichannel retailer backed by Alibaba, has announced a series of recent news, including the acquisition of an 80% stake in China operations of French retailer Carrefour.

Briefing: Suning, Japanese retail giant Rakuten ink deal on cross-border sales

By Emma Lee
1 min read

苏宁国际与日本电商乐天达成战略合作 – Sina Tech

What happened: Suning Global, the cross-border e-commerce unit of Chinese retailer Suning.com, has partered with Japanese e-commerce giant Rakuten to sell Japanese goods on its self-operated platform. Under the deal, Rakuten will set up a flagship store on Suning Global to peddle Japanese products to consumers. The two parties are also planning to expand their cooperation to offline businesses such as supermarkets and convenience stores.

Why it’s important: Japanese products are popular with Chinese consumers, particularly categories like cosmetics and household goods. According to data from the Japanese government, Japan to China e-commerce will grow around 20% annually until 2021. Suning.com, a Chinese omnichannel retailer backed by Alibaba, has announced a series of recent news, including the acquisition of an 80% stake in China operations of French retailer Carrefour.