Alibaba’s Kaola wants to become China’s online Costco

By Emma Lee

Kaola, Alibaba’s cross-border e-commerce platform, is undergoing a major shift to a membership-based model as it seeks to become China’s Costco for online buyers.

Why it matters: Kaola’s move to adopt a membership-based model is aimed at driving us…

Alibaba’s Kaola wants to become China’s online Costco

By Emma Lee

Kaola, Alibaba’s cross-border e-commerce platform, is undergoing a major shift to a membership-based model as it seeks to become China’s Costco for online buyers.

Why it matters: Kaola’s move to adopt a membership-based model is aimed at driving us…