Small girl, big stomach: Backstage with a mukbang star

By Shi Jiayi

The three of us could barely finish a small pot—but Mini ordered a large one, enough for four people. Then she ordered five more. After ordering, she sat at a big table, waiting for her food as her camera crew set up the equipment. 

[embedded …

INSIDER | Will decentralized e-commerce save brands?

By Patrice Nordey

We have all dreamt about e-commerce saving the traditional retail business, turning an asset-heavy industry reliant on expensive square meters and armies of ground sales staff into light online front stores managed by a few tech-savvy marketers. 

How e-commerce and livestreaming became frenemies

By Emma Lee

Baidu’s billionaire founder Robin Li. “Home appliance queen” Dong Mingzhu, of electronics maker Gree. Luo Yonghao, the indebted online celebrity founder of smartphone maker Smartisan. China’s livestreaming industry has welcomed a flurry of high-profile…

How e-commerce and livestreaming became frenemies

By Emma Lee

Baidu’s billionaire founder Robin Li. “Home appliance queen” Dong Mingzhu, of electronics maker Gree. Luo Yonghao, the indebted online celebrity founder of smartphone maker Smartisan. China’s livestreaming industry has welcomed a flurry of high-profile…

Bytedance eroding ad revenue share from BAT: report

By Emma Lee

Feb 12, 20202 min read (Image credit: BigStock/nopparat.k)Bytedance, creator of viral short video apps Douyin and TikTok as well as news aggregation app Toutiao, is continuing to take ad revenue share from China’s top tech firms Baidu, Alibaba, and …