Fake data scandal rocks Chinese ads giant

By Emma Lee

Oct 22, 20193 min read The Weibo account of Chinese KOL Zhang Yuhan (Image credit: Weibo)It’s an open secret in China that marketers, especially those in the key opinion leader (KOL) sector, will inflate user engagement figures to please their bosse…

WeChat bans external links asking users to spam contacts

By Emma Lee

Oct 21, 20191 min read Image credit: TencentWeChat has banned external links that require users to invite clicks from contacts in an update to its external link policies on Friday.
Why it matters: The new rules may prove to be a heavy blow for compa…